It’s the latest strategic move from the State Department: smART Power. A two-year, $1 million pilot program, smART Power will field a different kind of American “diplomat” — a cadre of élite artists. Their mission: to use visual arts as a medium for winning the hearts and minds of foreign populations all over the globe. The impetus for this initiative comes right from the top. It’s part of Secretary of State Hillary Clinton’s new approach to U.S. foreign policy, what she dubs “smart power.”
State’s cultural-diplomacy programs have grown rapidly over the last ten years — and so has the funding. The ante has been upped steadily by $1 million per year.
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